Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques

Seyed Danesh, Mir Mohammad (2011) Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques. Masters thesis, University of Multimedia.

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Abstract

This research is aimed to specify the characteristics resulting in attrition of customer, as the most valuable property of an organization, and in this path attempts have been carried out to identify these characteristics by selecting a reliable model using past experiences and research, and finally to test this model. employing real data, in one of Iranian mobile communications operators.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 26 Sep 2011 03:47
Last Modified: 26 Sep 2011 03:47
URI: http://shdl.mmu.edu.my/id/eprint/2992

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