TAM vs. PCI: An Analysis on the Theoretical Model Parsimony and Robustness across Cultures

Yew-Siang, Poong and Uehenna Cyril, Eze (2008) TAM vs. PCI: An Analysis on the Theoretical Model Parsimony and Robustness across Cultures. In: 10th International-Business-Information-Management-Association Conference, 30 JUN-01 JUL 2008, Kuala Lumpur, MALAYSIA.

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Abstract

This paper aims to evaluate the suitability of two classic models of technology acceptance applied in studying e-commerce adoption in Malaysia. Compared with Western countries. Malaysia is a multi racial and multi cultural society. Since established model of technology acceptance evolved from Western countries, there is a need to choose the appropriate theoretical model that is able to predict Malaysian e-commerce acceptance. This paper presents a comparison between Technology Acceptance Model and Perceived Characteristics of Innovation from the perspective of model parsimony and robustness across cultures.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic theory. Demography
Q Science > QA Mathematics > QA75.5-76.95 Electronic computers. Computer science
Divisions: Faculty of Engineering and Technology (FET)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Sep 2011 07:17
Last Modified: 21 Sep 2011 07:17
URI: http://shdl.mmu.edu.my/id/eprint/2901

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