INNOVATION AND KNOWLEDGE MANAGEMENT IN BUSINESS GLOBALIZATION: THEORY & PRACTICE, VOLS 1 AND 2

Yew-Siang, Poong and Uchenna Cyril, Eze (2008) INNOVATION AND KNOWLEDGE MANAGEMENT IN BUSINESS GLOBALIZATION: THEORY & PRACTICE, VOLS 1 AND 2. In: 10th International-Business-Information-Management-Association Conference, 30 JUN-01 JUL 2008, Kuala Lumpur, MALAYSIA.

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Abstract

Drawing from the literature of innovation diffusion theory, human-computer interface and social behaviour theory, this paper proposes the Innovation Acceptance Model (IAM) to predict the factors influencing the adoption of new generation innovation. New generation innovations are ubiquitous, highly customisable and have expanded social network effect. IAM aims to predict innovations that are targeted for mass users and featuring innovation characteristic beliefs that are not accommodated by previous models of technology acceptance.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic theory. Demography
Q Science > QA Mathematics > QA75.5-76.95 Electronic computers. Computer science
Divisions: Faculty of Engineering and Technology (FET)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Sep 2011 06:52
Last Modified: 21 Sep 2011 06:52
URI: http://shdl.mmu.edu.my/id/eprint/2897

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