Key Determinants Of Online Repurchase Intentions In Malaysia

Lee, Chai Har (2010) Key Determinants Of Online Repurchase Intentions In Malaysia. Masters thesis, University of Multimedia.

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Abstract

The objective of this research is to determine the factors that influence consumers\' intention to repurchase products and services online in Malaysia so that firms can provide more functional services based on customers\' requirements.This research provide useful information for online businesses in developing key responses to consumers\' needs and in building critical capabilities to create and maintain competitive positions in the marketplace.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 06:31
Last Modified: 19 Jul 2011 06:31
URI: http://shdl.mmu.edu.my/id/eprint/1844

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