Assessing The Competencies Of Cellular Operations In Malaysia

Ngan Chong, Khoo (2007) Assessing The Competencies Of Cellular Operations In Malaysia. Masters thesis, University of Multimedia.

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Abstract

This research project develops a model framework and a survey instrument to investigate the relationship between service quality, network quality, customer satisfaction and customer loyalty. Results of the study provide the evidence that the proposed model framework perform reliably in the Malaysian cellular service setting.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 30 May 2011 08:12
Last Modified: 30 May 2011 08:12
URI: http://shdl.mmu.edu.my/id/eprint/1811

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