Citation
Sheau Zing, Jessica Ho (2010) Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 11 Nov 2010 09:13 |
| Last Modified: | 11 Nov 2010 09:13 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1760 |
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