Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley

Sheau Zing, Jessica Ho (2010) Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley. Masters thesis, Multimedia University.

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Abstract

This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 11 Nov 2010 09:13
Last Modified: 11 Nov 2010 09:13
URI: http://shdl.mmu.edu.my/id/eprint/1760

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