Empirical Study Of The Impact Of Presence And Para Social Presence On Trust In Online Virtual Electronic Commerce

Citation

Teoh, Kung Keat (2008) Empirical Study Of The Impact Of Presence And Para Social Presence On Trust In Online Virtual Electronic Commerce. PhD thesis, Multimedia University.

Full text not available from this repository.

Abstract

This study analyzes users' acceptance of such online immersive virtual malls and gauges the impact of these malls on acceptance, user trust, and intended use in an empirical manner using quantitative approachers.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Information Science and Technology (FIST)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 04 Oct 2010 08:22
Last Modified: 04 Oct 2010 08:22
URII: http://shdl.mmu.edu.my/id/eprint/1726

Downloads

Downloads per month over past year

View ItemEdit (login required)