Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises

Mohtasebi, Amirhossein (2009) Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises. Masters thesis, Multimedia University.

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Abstract

In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 07:13
Last Modified: 23 Sep 2010 07:13
URI: http://shdl.mmu.edu.my/id/eprint/1692

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