A Study Of Brand Management At Public Bank Berhad

Peng, Lean Boon (2009) A Study Of Brand Management At Public Bank Berhad. Masters thesis, Multimedia University.

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Abstract

The case study seeks to identify/investigate/understand the brand management of Public Bank Berhad. This case study will also cover the strategies/measures taken by rival local banks in enhancing their already established bank brands. For the purpose of this case study, four local banks are selected to be the subjects of comparison.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 05:52
Last Modified: 23 Sep 2010 05:52
URI: http://shdl.mmu.edu.my/id/eprint/1682

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