Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry

Khanekharab, Jasmine (2009) Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry. Masters thesis, Multimedia University.

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Abstract

This study seeks to uncover brand preference and consideration set formation and measure advertisement influence.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 02:39
Last Modified: 23 Sep 2010 02:39
URI: http://shdl.mmu.edu.my/id/eprint/1638

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