The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia

Nourizadeh, Amin (2009) The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia. Masters thesis, Multimedia University.

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Abstract

This research has aimed to investigate the impact of CRM of overall performance of financial instituitions of Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 03:22
Last Modified: 23 Sep 2010 03:22
URI: http://shdl.mmu.edu.my/id/eprint/1615

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