Competitive Advantage Theory Vs. Practice: Examination Of Management Mindset A Study In Malaysia

Ghamari, Jamal (2009) Competitive Advantage Theory Vs. Practice: Examination Of Management Mindset A Study In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study intends to conceptualize competitive advantage along the five mentioned aspects and then deliberately delve into managers' mental models regarding those aspects.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 03:26
Last Modified: 23 Sep 2010 03:26
URI: http://shdl.mmu.edu.my/id/eprint/1609

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