Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia

Citation

Najmaei, Arash (2009) Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study consists of a model illustrating the role of organizational knowledge management system executed at SMEs in order to improve and ameliorate branding behavior.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 06:35
Last Modified: 23 Sep 2010 06:35
URII: http://shdl.mmu.edu.my/id/eprint/1584

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