Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry

Ismail, Hishamuddin (2007) Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry. PhD thesis, Multimedia University.

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Abstract

This study has been designed to asses and propose the appropriate customer loyalty model that would likely to fit in the competitive environment of the telecommunication industry. The study will be focusing on the telecommunication industry since this industry will play a pivotal role in the information technology (IT) era.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Business and Law (FBL)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 23 Sep 2010 08:47
Last Modified: 23 Sep 2010 08:47
URI: http://shdl.mmu.edu.my/id/eprint/1551

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