Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia

-, Dilruba (2007) Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia. Masters thesis, Multimedia University.

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Abstract

This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Business and Law (FBL)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 27 Sep 2010 07:53
Last Modified: 27 Sep 2010 07:53
URI: http://shdl.mmu.edu.my/id/eprint/1541

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