Brand Management - An OCBC Bank Case Study

Mohamad Rodzi, Mohd Shahreeman (2009) Brand Management - An OCBC Bank Case Study. Masters thesis, Multimedia University.

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Abstract

The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 02:49
Last Modified: 05 Oct 2010 02:49
URI: http://shdl.mmu.edu.my/id/eprint/1526

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