A Case Study Of Airbus: Overcoming Current Hurdles And Drafting Growth Strategies For The Future

Shan, Neo Sue (2009) A Case Study Of Airbus: Overcoming Current Hurdles And Drafting Growth Strategies For The Future. Masters thesis, Multimedia University.

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Abstract

Airbus has a very strong customer base of European legacy airlines, as well as the emerging low cost carriers (LCC). Airbus benefited from its culturally diverse workforce.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 02:51
Last Modified: 05 Oct 2010 02:51
URI: http://shdl.mmu.edu.my/id/eprint/1522

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