A Case Study Of Digi's Branding Success


Phang, Sin Mun (2008) A Case Study Of Digi's Branding Success. Masters thesis, Multimedia University.

Full text not available from this repository.


This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 05:35
Last Modified: 05 Oct 2010 05:35
URII: http://shdl.mmu.edu.my/id/eprint/1496


Downloads per month over past year

View ItemEdit (login required)