A Case Study Of Culture On Global Marketing Strategies Among Asian Countries

Mosaheb, Muhammad Yaaseen Djameel (2009) A Case Study Of Culture On Global Marketing Strategies Among Asian Countries. Masters thesis, Multimedia University.

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Abstract

This research based on both qualitative and quantitative research, companies are expected to get a broader idea of how to tackle the culture difference and minimize its effects on their global marketing strategies.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 06:29
Last Modified: 05 Oct 2010 06:29
URI: http://shdl.mmu.edu.my/id/eprint/1476

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