A Study Of Luxury Fashion Brand Equity


Tong, Yew Wai (2008) A Study Of Luxury Fashion Brand Equity. Masters thesis, Multimedia University.

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The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in today's aggressive marketplace.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 03 Sep 2010 02:42
Last Modified: 03 Sep 2010 02:42
URII: http://shdl.mmu.edu.my/id/eprint/1462


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