Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective

Tarofder, Arun Kumar (2004) Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

This study tries to explain the impact of consumers' attitude toward internet advertisement on consumers' buying decision.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5601-5689 Accounting. Bookkeeping
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 03 Sep 2010 02:46
Last Modified: 03 Sep 2010 02:46
URI: http://shdl.mmu.edu.my/id/eprint/1451

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