Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia

Iet, Lim Chiaw (2008) Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. Masters thesis, Multimedia University.

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Abstract

The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 00:55
Last Modified: 02 Sep 2010 00:55
URI: http://shdl.mmu.edu.my/id/eprint/1438

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