Citation

Iet, Lim Chiaw (2008) Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. Masters thesis, Multimedia University.

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Abstract

The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	02 Sep 2010 00:52
Last Modified:	02 Sep 2010 00:55
URII:	http://shdl.mmu.edu.my/id/eprint/1437

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• Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. (deposited 02 Sep 2010 00:52) [Currently Displayed]
  • Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. (deposited 02 Sep 2010 00:55)

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