The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry

Goh, Pek Hoon (2008) The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry. Masters thesis, Multimedia University.

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Abstract

The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 00:49
Last Modified: 02 Sep 2010 00:49
URI: http://shdl.mmu.edu.my/id/eprint/1436

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