Online Grocery Shopping: A Consumer Behaviour Perspective

Govindasamy, Devananthan (2008) Online Grocery Shopping: A Consumer Behaviour Perspective. Masters thesis, Multimedia University.

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Abstract

In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 00:53
Last Modified: 02 Sep 2010 00:53
URI: http://shdl.mmu.edu.my/id/eprint/1425

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