The Impact Of CRM On Customer Retention In Malaysia

Ghahfarokhi, Akbar Dehghani (2007) The Impact Of CRM On Customer Retention In Malaysia. Masters thesis, Multimedia University.

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Abstract

The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 01:01
Last Modified: 02 Sep 2010 01:01
URI: http://shdl.mmu.edu.my/id/eprint/1411

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