Citation
Poori, Raena (2008) Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing strategy, and who are teenagers.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | R Medicine > RA Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 01:13 |
| Last Modified: | 02 Sep 2010 01:13 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1404 |
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