Citation
Seow, Michael Chor Huat (2007) Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 06:25 |
| Last Modified: | 02 Sep 2010 06:25 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1352 |
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