Consumer Purchase Decision On Teakwood Furniture In Klang Valley

Arjunan, A. Ravendiran (2007) Consumer Purchase Decision On Teakwood Furniture In Klang Valley. Masters thesis, Multimedia University.

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Abstract

The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.

Item Type: Thesis (Masters)
Subjects: N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 00:50
Last Modified: 23 Aug 2010 00:50
URI: http://shdl.mmu.edu.my/id/eprint/1322

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