Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"

Nik Ahmad, Nik Faizal (2007) Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding". Masters thesis, Multimedia University.

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Abstract

This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry in order to reclaim its domestic dominance and to enhance its global presence.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 03:44
Last Modified: 19 Aug 2010 03:44
URI: http://shdl.mmu.edu.my/id/eprint/1312

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