A Case Study Of Great Eastern Life Assurance (M) Berhad

Lee, Hwee Hsiung (2007) A Case Study Of Great Eastern Life Assurance (M) Berhad. Masters thesis, Multimedia University.

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Abstract

This research focuses on one of the most promising department of Great Eastern Life Assurance - the Group Insurance Department that offers products and services capable to grow in-tandem with the SME market. The feasibility study is to furnish additional information to assist the setup and refinement of its vision, mission and objective.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 03:45
Last Modified: 19 Aug 2010 03:45
URI: http://shdl.mmu.edu.my/id/eprint/1310

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