Consumer Perceptions Towards Global Brands, A Malaysian Perspective

Lim, Jenny Marisa Dao Siang (2008) Consumer Perceptions Towards Global Brands, A Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to explain the relationship between the four global brand dimensions and the consumers' perceptions, which influence their buying behaviour.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 03:52
Last Modified: 19 Aug 2010 03:52
URI: http://shdl.mmu.edu.my/id/eprint/1307

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