Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions

Citation

Teh, Ya Yee (2008) Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions. Masters thesis, Multimedia University.

Full text not available from this repository.

Abstract

This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 04:14
Last Modified: 19 Aug 2010 04:14
URII: http://shdl.mmu.edu.my/id/eprint/1261

Downloads

Downloads per month over past year

View ItemEdit (login required)