An Assessment Of The Impact Of National Automotive Policy On Ford Malaysia Sdn. Bhd.

Citation

Tay, Soon Yik (2007) An Assessment Of The Impact Of National Automotive Policy On Ford Malaysia Sdn. Bhd. Masters thesis, Multimedia University.

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Abstract

This case study provides an overview of the Ford Malaysia Sdn Bhd, the automotive industry as well as the NAP. It is a result of gathering relevant primary and secondary information, interviews with focus group, analysis of industry statistics and the NAP policy.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 04:36
Last Modified: 19 Aug 2010 04:36
URII: http://shdl.mmu.edu.my/id/eprint/1237

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