Mixed-method Analysis of a Social Commerce Usability Framework


Soo, Pei earn and Neo, Han Foon and Ong, Thian Song (2024) Mixed-method Analysis of a Social Commerce Usability Framework. Journal of Logistics, Informatics and Service Science, 11 (1). ISSN 2409-2665

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Due to its potential for transforming online buying experiences, social commerce, a developing form of e-commerce, has received significant interest in recent years. The purpose of this study is to investigate the dynamics of social commerce by examining its progression from traditional e-commerce and the essential components that contribute to the social commerce framework. Furthermore, the paper focuses on conducting a usability study to evaluate the effectiveness and usability of social commerce platforms, taking into account criteria such as engaging, functionality, social aspect, usability awareness, satisfaction, and learnability. This study gives useful insights into social commerce environment by employing a mixed-methods approach that incorporates qualitative and quantitative analysis. The key findings of the study highlight the significance of usability in social commerce platforms. These findings add to the body of knowledge in the field of social commerce and have practical significance for firms looking to use social commerce platforms. Furthermore, the study identifies opportunities for future research, allowing for a more in-depth knowledge of the changing nature of social commerce and its impact on consumer behavior. This study seeks to promote informed decision-making for enterprises and researchers in their quest of exploiting the potential of social commerce for greater customer experiences and increased online revenue by shining light on the theoretical and practical aspects of social commerce

Item Type: Article
Uncontrolled Keywords: e-commerce
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions: Faculty of Information Science and Technology (FIST)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 31 Jan 2024 02:03
Last Modified: 31 Jan 2024 02:03
URII: http://shdl.mmu.edu.my/id/eprint/12062


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