The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System

Citation

Taher, Parisa (2007) The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System. Masters thesis, Multimedia University.

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Abstract

This study investigates the relationships between emotional features with customer satisfaction, emotion and loyalty.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 08:26
Last Modified: 19 Aug 2010 08:26
URII: http://shdl.mmu.edu.my/id/eprint/1203

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