A Study On Consumer Adoption Towards 3G Service In Malaysia

Govindasamy, Naveena (2006) A Study On Consumer Adoption Towards 3G Service In Malaysia. Masters thesis, Multimedia University.

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Abstract

The study was undertaken to evaluate the factors that encourage the usage of 3G services in Malaysia. This paper concludes that consumer adoption of 3G services has a potential to progress to greater scales of height despite the current slow growth.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 00:55
Last Modified: 23 Aug 2010 00:55
URI: http://shdl.mmu.edu.my/id/eprint/1184

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