Effectiveness of E-Commerce Platform Among Millennials During Pandemic


Al Mamun, Abdullah Sarwar and Tareq, Mohammad Ali and Siddika, Aysa and Oh, Vincent Kim Seng (2023) Effectiveness of E-Commerce Platform Among Millennials During Pandemic. Journal of System and Management Sciences, 13 (4). pp. 433-446. ISSN 1816-6075, 1818-0523

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This study aims to evaluate the effectiveness of e-commerce platforms among millennials during pandemics. A quantitative approach was employed, and the structural relationship of constructs was examined using PLS-SEM to determine the effectiveness of the ecommerce platform. Online questions were created using Google Forms to collect data, and the research constructs' scales were updated and adapted from earlier studies. The sample consisted of internet users who used the online marketplace during the Covid-19 epidemic from March to December 2021. A total of 226 respondents were asked to measure the effectiveness of the ecommerce platform during the pandemic. According to the study, customers relied more on the e-commerce platform for transactions involving trust-building and online protection. The study identified that customer service, trustworthiness, platform usability, and delivery service significantly affect e-commerce platform effectiveness. The Covid-19 pandemic caused a significant shift in the retail industry, indicating areas for improvement in e-commerce. This study contributes to developing e-commerce platforms by identifying significant avenues for millennials to perform their e-commerce transactions. This information can be useful for ecommerce platforms to improve their sites and services.

Item Type: Article
Uncontrolled Keywords: E-commerce, millennials, Covid-19 Pandemic, online shopping, shopping behaviour.
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5429.7-5430.6 Shopping centers. Shopping malls
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 05 Sep 2023 03:01
Last Modified: 05 Sep 2023 03:01
URII: http://shdl.mmu.edu.my/id/eprint/11693


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