Consumer Acceptance Of Technology In The Financial Service Industry

Leong, Peih Shine (2006) Consumer Acceptance Of Technology In The Financial Service Industry. Masters thesis, Multimedia University.

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Abstract

This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 01:02
Last Modified: 23 Aug 2010 01:02
URI: http://shdl.mmu.edu.my/id/eprint/1166

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