Citation

Mudassar, Muhammad and Ali, Muhammad Anshari and Ali, Atif and Farid, Zulqarnain and Asif, Rabia and Mehmood, Muhammad Hassaan and Salam Mohammed, Abdul (2023) An Analysis of Browser and Machine Fingerprinting Techniques. In: 2023 International Conference on Business Analytics for Technology and Security (ICBATS), 7-8 March 2023, Dubai, United Arab Emirates.

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Abstract

There has been exponential growth in using the World Wide Web (WWW) since 1994. As e-business or target advertisement is growing exponentially, personalization directly impacts the retention and usability of customers. Through web user profiling, this research can precisely determine end-users' interests, provide them with a better user experience, and play with their digital identities over the web without their consent. Through the user's behavior, this research can efficiently capture the end-users interest. If we look at it from another perspective, this research can help determine the source of any criminal activity. There are various ways, but one way is to establish the profiles of anonymous users. It is assumed that all web clients are different because they all have different fingerprint values, and their fingerprints remain stable or never change. This research uses every web user's unique fingerprint to categorize a user's web usage. Web personalization is the knowledge gained by websites through user navigational behavior and interests. User profiling is the collection of the information of each unique user, either explicitly or implicitly. When the page/domain is viewed helps create a user profile.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	profiling; plugging, unique identifiers (ui), crossbrowser fingerprinting, user agents (uas), privacy, e-commerce, digital advertising
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5735-5746 Business records management
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	04 Jul 2023 03:43
Last Modified:	04 Jul 2023 03:43
URII:	http://shdl.mmu.edu.my/id/eprint/11521

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