Northport(Malaysia) Bhd : The Impact Of E-Services On Customer Dependencies

Ooi, Sin Cheak (2006) Northport(Malaysia) Bhd : The Impact Of E-Services On Customer Dependencies. Masters thesis, Multimedia University.

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Abstract

A survey was conducted to analyze customers' reactions towards Northport's E-services initiatives. This research shows that the E-Services initiatives have positive effects on customer acceptance.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 03:31
Last Modified: 23 Aug 2010 03:31
URI: http://shdl.mmu.edu.my/id/eprint/1138

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