Factors Influencing Pro-environmental Behavior to Use Public Transport: A Predictive Approach


Chan, Tak Jie and Mohd Halmee, Nur Soleha and Samson, Jessica (2023) Factors Influencing Pro-environmental Behavior to Use Public Transport: A Predictive Approach. Advances in Social Science, Education and Humanities Research, 704. pp. 213-228. ISSN 2352-5398

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Pro-environmental behavior has become a topic of study in sustainability research. This research aims to examine the factors influencing the public’s pro-environmental behavior to use public transport. The study utilized the extended Theory of Planned behavior, where the determinants being examined comprise attitude, subjective norm, perceived behavioral control, economic benefits, and media attention. This study employed a quantitative method and applied a purposive sampling technique with 175 valid respondents recorded. The data analysis techniques utilized were descriptive analysis and partial least square through the Statistical Package of Social Science version 26 and Smart-PLS 3.3.9. The findings indicated that only attitude and perceived behavioral control are the predictors of pro-environmental behavior to use public transport, whereas subjective norms, economic benefits, and media attention were not the predictors. The study contributes to the sustainability scholarship by incorporating economic benefits and media attention as an important construct to expand the TPB theory with the societal factors, which provide relevant strategies for the ministry of transport and public transportation companies. Conclusion, implications, and suggestions for future study were also discussed.

Item Type: Article
Uncontrolled Keywords: Pro-environmental behavior; extended theory of planned behavior; public transport; media attention; economic benefits; sustainability
Subjects: H Social Sciences > H1-99 Social Sciences (General)
H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications (General) > HE1001-5600 Railroads. Rapid transit systems
H Social Sciences > HF Commerce > HF5001-6182 Business > HF5387-5387.5 Business ethics
Divisions: Faculty of Applied Communication (FAC)
Depositing User: Mr. Chan Tak Jie
Date Deposited: 07 Feb 2023 06:56
Last Modified: 07 Feb 2023 06:56
URII: http://shdl.mmu.edu.my/id/eprint/11134


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