Citation

Goh, Guan Gan and Lye, Chun Teck and Yeo, Sook Fern and Khan, Mohammad Tariqul Islam, eds. (2022) Issues in Contemporary Business. MMU Press. ISBN 9786299704003

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Abstract

Brilliantly attuned to the demands placed on students and researchers, this book presents an exiting leans to the current research trends in business that are useful as a reference for academic research projects and industry application. From the glamourous catwalks of the fashion capitals that gives birth to the highly-profitable fast fashion industry to the hospitality industry employee turnover intention in the manufacturing sector and the challenges of the application of the technology in SMEs and advertising, this book will provide readers with a clear grasp of the complexities of these topics in an uncomplicated manner. More importantly, it provides readers with a succinct appreciation of how empirical data are used to shed light on the range of issues affecting contemporary businesses.

Item Type:	Book
Additional Information:	Mode of access: Internet
Uncontrolled Keywords:	Business, Management, Electronic Books
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	18 Oct 2022 02:21
Last Modified:	18 Oct 2022 02:21
URII:	http://shdl.mmu.edu.my/id/eprint/10454

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