A Case Study Of Pfizer Inc

Louis, Gerard Felix (2006) A Case Study Of Pfizer Inc. Masters thesis, Multimedia University.

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Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:03
Last Modified: 19 Jul 2010 08:03
URI: http://shdl.mmu.edu.my/id/eprint/1043

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