Citation

Khoo, Fook Choy (2005) Airasia Berhad Expansion Strategies To Achieve Competitiveness. Masters thesis, Multimedia University.

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Abstract

This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	19 Jul 2010 08:08
Last Modified:	19 Jul 2010 08:08
URII:	http://shdl.mmu.edu.my/id/eprint/1034

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