Airasia Berhad Expansion Strategies To Achieve Competitiveness

Khoo, Fook Choy (2005) Airasia Berhad Expansion Strategies To Achieve Competitiveness. Masters thesis, Multimedia University.

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This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:08
Last Modified: 19 Jul 2010 08:08

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