A Case Study On DRB-Hicom Bhd In The Automotive Industry


Chen, Lu Shen (2005) A Case Study On DRB-Hicom Bhd In The Automotive Industry. Masters thesis, Multimedia University.

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DRB-Hicom has undertaken many strategic moves to maintain its lead in the automotive sector. This paper is a study on the strategic management of DRB-HICOM Berhad where presented in two segments.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:09
Last Modified: 19 Jul 2010 08:09
URII: http://shdl.mmu.edu.my/id/eprint/1033


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