A Case Study On Property Developer Company Sunrise Berhad

Lau, Hoong Chew (2006) A Case Study On Property Developer Company Sunrise Berhad. Masters thesis, Multimedia University.

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Abstract

This case study paper diagnoses Sunrise's internal and external environments of the company and benchmarking Sunrise's performance versus its industry competitors. In addition, this study also seeks to evaluate business strategies that Sunrise employs and outline strategic plans that are required to reposition itself in strive to maintain competitiveness, sustaining growth and thus generating greater profits.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:10
Last Modified: 19 Jul 2010 08:10
URI: http://shdl.mmu.edu.my/id/eprint/1028

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