Creating An Excellent Service Workshop From Customer's Perceptions And Expectations

Kong, Sin Tuck (2006) Creating An Excellent Service Workshop From Customer's Perceptions And Expectations. Masters thesis, Multimedia University.

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Abstract

This research study analyses and reviews customer perceptions and expectations of service quality as one variable in maintaining competitiveness. It then makes suggestions on the areas car companies can focus on to improve their service and build a more loyal following to remain competitive.

Item Type: Thesis (Masters)
Subjects: T Technology > TS Manufactures
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:22
Last Modified: 19 Jul 2010 08:22
URI: http://shdl.mmu.edu.my/id/eprint/1023

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