Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia

Chow, Yi Hui (2006) Consumption Behaviour Of Consumers And Market Development Trends Of Beverage Industry In Malaysia. Masters thesis, Multimedia University.

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Abstract

Malaysia has an increasingly sophisticated beverage market due to changes in consumer lifestyles and market development trends in recent years. The objectives of this study are; to identify the importance of demographic factors in influencing beverage consumption choices; to recognize the importance of socio-economic factors in determining beverage consumption choices; and to determine the beverage attributes in affecting beverage purchase decisions.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:24
Last Modified: 19 Jul 2010 08:24
URI: http://shdl.mmu.edu.my/id/eprint/1021

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