Consumer usage intention of electronic wallets during the COVID-19 pandemic in Malaysia


Ojo, Adedapo Oluwaseyi and Fawehinmi, Olawole and Ojo, Oluwayomi Toyin and Arasanmi, Chris Niyi and Tan, Christine Nya Ling (2022) Consumer usage intention of electronic wallets during the COVID-19 pandemic in Malaysia. Cogent Business & Management, 9 (1). ISSN 2331-1975

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An electronic wallet (e-wallet) is the digital equivalent of a physical wallet that can support cashless and contactless payment, thereby enabling consumers’ to meet the physical contact restrictions imposed to contain the spread of COVID-19. Hence, consistent with the increasing awareness of e-wallets, this study investigates consumers’ intention to use e-wallets. Drawing on the motivation-ability-opportunity (MAO) framework, we investigated the factors of consumers’ usage intention of e-wallets. The hypothesized model was tested using the survey data collected from 226 respondents in Malaysia. The results of partial modelling analysis of 226 respondents affirmed the significance of perceived COVID-19 risk, perceived government support, and facilitating conditions in influencing usage intention. However, effort expectancy was not a significant predictor. As hypothesized, facilitating conditions moderated the effects of effort expectancy and perceived government support on usage intention, but not that of perceived COVID-19 risk. Our findings demonstrated that motivation in terms of health risk avoidance and government incentives and opportunity in the form of facilitating conditions play significant roles in influencing the usage intention of e-wallets.

Item Type: Article
Uncontrolled Keywords: E-wallet adoption, behavioral intention, consumer behavior, perceived risk, mobile payment, contactless transaction
Subjects: H Social Sciences > HG Finance > HG1501-3550 Banking > HG1710-1710.5 Electronic funds transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 24 Nov 2022 07:31
Last Modified: 24 Nov 2022 07:31


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